Serfaus is a small town located on a plateau in the upper Inn valley in Tirol, Austria. It is well known for its connection to the Ski-Area "Serfaus-Fiss-Ladis" and its tiny subway system, the Dorfbahn Serfaus. With four stations and a length of 1280 m it allows for a complete ban of cars within the town, while at the same time maintaining the villages attractiveness to tourists, particularly skiers. The municipality teamed up with the two nearby municipalities of Fiss and Ladis to form the ski resort of Serfaus-Fiss-Ladis.
During the 19th century tourism started to flourish in Tirol and after the Second World War, tourism became the main source of income for the village.
To cope with the increase of traffic due to a growing tourism in the region, Serfaus banned private traffic in winter in the 1970s. For the transportation of guests (and especially Skiers) a bus service was established. In order to enable an even quieter and more environmentally friendy way of transportation, the subway system, the Dorfbahn Serfaus went into operation in 1985. The use of the underground is free of charge and over its course of 1280 m it has 4 stopps (Parkplatz, Kirche, Raika, Seilbahn) and can transport up to 1500 people per hour.
In Serfaus had 150 registered Beds in 1930. 1940 cable car for transporting goods to the "Kölnerhaus" was installed and was turned into an Aerial tramway seating five people, in 1951. This caused a new increase of tourism in Serfaus and through the constant renewal and expansion of the infrastukture and the connection to the lifts of Fiss-Ladis the skiarea now covers 190 km of pistes through 70 lifts.Today the town is one of the most popular ski and holiday areas in Tirol.